बेरुख़ी

berukhi

Persian
Meaning

Berukhi is a compound word meaning indifference, coldness, or turning one's face away. Derived from the Persian prefix be- (without) and rukh (face or direction), it literally means 'without a face turned toward someone.' In Urdu poetry, berukhi is a classic motif representing the beloved's cruel dismissal of the lover's affections, a wound considered worse than outright rejection.

Etymology

From Persian بے (be, without) + رُخ (rukh, face/side), yielding 'without regard' or 'turning away.'

Connotation & Usage

Carries a sting of emotional neglect; poetically it signifies deliberate emotional withdrawal by the beloved.

← Back to Dictionary